It is an indisputable fact that organic reviews and testimonials are critical to any business. We live in a world where people tend to research every little detail about a product or service before paying. Research shows that more than 80% of consumers tend to read multiple online reviews before purchasing.
However, it would be best to keep in mind that real people validate what you have to offer. This is where testimonials come into picture. But it is a fact that video testimonials tend to work way better than written ones. Let’s look at a few reasons why:
Videos leave a more significant impact than text
By using video testimonials, you can easily activate the emotional centers in the brain that helps in increasing information retention. Research shows that video content has a massive 95% retention rate compared to 12% with textual content.
Watching videos is quicker than reading
We live in a high-speed world where people do not have enough time to consume content. Nevertheless, you can transmit all your information in a one-minute video without much effort. When we talk about products, customers claim that they would rather watch a video than read about it.
Sharing video content is a thing
Video is the most commonly shared content on the Internet. Professionals also predict that by 2021, the video will represent almost 82% of all Internet traffic. This means that your video testimonials will have a much greater chance of being shared by a potential customer than a written testimony you have on your website.
Videos are harder to fake
Whether you believe it or not, you will find a lot of fake testimonials online when it comes to text. Businesses in numerous industries write and publish fake testimonials quite often. However, faking a video testimonial is much more complicated and extensive than writing and slapping a fake testimony on your web page.
Videos can also be powerful for SEO
No one can deny all the benefits that come with having organic traffic. One thing you can do to improve your website’s SEO is adding more videos. When optimized correctly, video testimonials can help you enhance the overall SEO performance of your web page.
Conclusion
There aren’t a lot of marketing collaterals that perform as well as video testimonials when it comes to returning on your investment. If you have not already been using customer testimonials in a video format, now is the perfect time for you to get started.
