Things Brands Can Learn from Taylor Swift about Digital Marketing
Whether you adore her, hate her, or are somewhere in between, you cannot deny the fact that Taylor Swift is an outstanding musician and a phenomenal marketing and branding expert.
She has been reinventing herself now and then, from an innocent and sweet country singer to a new-age popstar determined to grow past her old personas.
No matter what you think about her, Taylor Swift is a brilliant businesswoman who can teach brands a thing or two about marketing.
Let us take a look at a few tricks Taylor uses that help her become a marketing expert:
Audience engagement is critical
The first thing that you, as a marketing expert, need to do is understand your target audience. Taylor Swift has previously sent her fans “Swiftmas Gifts” for the Christmas season and documented everything for the world to see, and appreciate. This campaign gave her a lot of spotlight time as well as made all her fans go crazy.
If you wish to be a successful marketing expert, creating a campaign for your target audience to keep them engaged can help you form a strong bond with them, creating loyal customers.
Tease and reveal
Before launching her new music video at the VMAs, she used her social media profiles to tease some clips from the final video and inform her fans where they could get the full-length video. The teaser alone has more than 9.7 million views on Instagram. By keeping your target audience interested, you too can get positive feedback from your campaign.
Public figures as influencers
In addition to the tremendous support from her fans, Taylor Swift also has an army of influencer friends that include actors, supermodels, and fellow singers. If you can associate your brand with a public figure, you get a chance to access a large number of potential followers without a lot of effort.
Showing gratitude/Saying thanks
The main message Taylor Swift has for her fans around the world is gratitude. Taylor is known around the industry for sending surprise gifts and thank-you notes to her fans. This extra personalization helps her create a positive connection with her fanbase, something you too can add to your marketing strategy.
The feuds
Taylor Swift has had a lot of beef in the past, like Kanye, which she uses to her advantage. As a marketing expert, you need to remember that there is no negative publicity. It would help if you used all types of publicity to your advantage, getting more eyes on your brand, products, or services.
