By understanding the key differences between paid and organic marketing, you can easily reach your marketing goals. You will be able to drive yourself towards making practical decisions regarding the ideal marketing strategy for your business.
Organic marketing
It is the act of getting customers to come to you naturally over time. Organic marketing is a form of advertising a product or service using little to no money. When creating organic marketing content, you need to meet your users where they are, on social media or a search engine. Besides being free and natural, organic marketing can also help you build brand awareness. Moreover, it will drive relevant traffic to your website and focus on bringing readers back for more.
Pros of Organic Marketing
- Build an authentic audience
- Budget-friendly
- More trustworthy on Google
- Improve online reviews and rankings
- Personalize your messages and content
Cons of Organic Marketing
- Less initial traffic and less flexibility for immediate reach
- You do not have much control. It is much more of a shotgun approach.
- It is not segmented. You do not get to choose who reads it or where the message reaches.
- With organic advertising, you are guaranteed to be in front of people but not guaranteed to see results or achieve the goal.
Paid Marketing
As the name suggests, paid marketing requires you to spend money on advertisements that drive specific actions from viewers. Though it might cost money, paying to advertise allows professionals to generate more traffic and boost their overall reach in a short period. Remember that paid marketing can help you develop instant traffic, increase sales quickly, target advertising more effectively, and provide potential customers with a controlled journey.
Pros of Paid Marketing
- Specific and granular targeting is available
- Test and gain valuable audience insights, and you can quickly reach more people.
- Retargeting and retention to continuously engage your prospects who have shown an interest in your product or service
- You have more control over the audience and demographic since they are well-targeted.
- Target specific geographical locations.
Cons of Paid Marketing
- It costs money to make money.
- Temporary listing results
- Click fraud -you pay for each click even if it’s irrelevant
- Can be quite complicated and requires skill
- Not all paid marketing campaigns are successful if not carefully researched and planned. This means you have to invest some time in the process.
Where can paid and organic marketing fit into your marketing strategy?
Both paid and organic marketing tends to complement each other. You might have already noticed that a few areas overlap, as they are both used to drive audience and promote acquisition and conversion in their unique ways.
Not all businesses will have the budget or resources to do paid marketing, so all companies need to embrace organic marketing. A marketing strategy built solely on paid marketing tends to be shallow and will result in you missing out on creating an emotional connection with your consumers.
Takeaway
If you wish to create an effective marketing strategy, you need organic and paid marketing to work together seamlessly. These marketing strategies allow users to cover all bases effortlessly while effectively enhancing the customer journey and driving more traffic to your website.
