For those who don’t know, a sweet spot is a place where numerous factors work together to give you a maximum response for a given amount of effort. For instance, when playing tennis, the sweet spot is where the ball tends to absorb the maximum amount of kinetic energy and rebounds away with a much greater velocity than if struck from any other point on a racket.
Keeping the same in mind, today, we will translate this into content marketing. The “sweet spot” is where you get the best results with your targeted content as potential customers actively engage with it, absorb it, and share it with a more incredible velocity.
Once you find your sweet spot, it can help you simplify content creation. Remember that you do not want to spend time and money producing anything that does not compliment the sweet spot. As a professional digital marketing expert, you should only create content that generates a maximum response for the total amount of effort you put in, just like a professional tennis player expects every time he swings the racket.
How can you find the sweet spot?
You can easily find a sweet spot for your content marketing strategy by studying topics where your expertise and target audience intersect. This area will define the overall tone and message of your content when talking directly to the customers.
Answer the following questions for yourself:
- Do you have more than a single target market?
- What aspects of your products or services have the most customer appeal?
- What value do you bring to your customers’ lives?
- What values do you share in common with your customers?
- What differentiates you from your competitors in the market?
Identifying customers who actively promote your services and products can also help you develop an efficient marketing strategy. Having information about how and where your clients consume your content will allow you to create content that is better at connecting with the broadest segment of your target audience.
Building a strategy around the sweet spot
By being in sync with your mission and vision as a company, intimately knowing your audiences, and understanding the products or services you offer, you will have a better chance of improving your content marketing strategy. This is especially important if you are trying to create content that resonates with your customers.
- After you have figured out the sweet spot, you need to write it down
- Make it a critical part of your content marketing strategy and include its description on your editorial calendar
- Ask your team to produce content that focuses on brand authenticity and consistent messaging through all your networks
- Keep the content within the realm of your expertise to maintain credibility
- Monitor and measure the overall success of your sweet spot by staying in tune with your audience
As long as you stay up close and personal with your sweet spot, you should be able to get impressive results from your content marketing strategy.
