Content marketing is a marketing approach that focuses on creating and distributing relevant, valuable, and consistent content to lure and retain a clearly-targeted audience. It is a great way to drive profitable actions from your customers using nothing but content. You can achieve brand loyalty, create brand awareness and boost your visibility within your niche.
What is a content marketing strategy? And why is it important?
A content marketing strategy is used to manage the content you create and share with your target audience. Your strategy should detail why you create this content, who will benefit from it, and why your content is the best resource. By implementing a good content marketing strategy, you can bring more value to your audience rather than just selling them your products or services.
Set clear business goals and objectives by identifying user personas
It is critical for your business to have pre-defined goals and objectives you wish to achieve with your marketing strategy. It is easy for people to get caught up in all the tactics involved in content marketing, but without having a unified strategy, everything you create will eventually go flat. By identifying your audience, the information they need, and their favorite resources, you can develop an effective content marketing strategy in no time.
Determine your content marketing formats
You need to carefully pay close attention to the type of content marketing formats you wish to implement into the strategy. Blog posts, case studies, videos, templates, podcasts, social media, infographics, and e-books are a few standard content marketing formats that you can implement. Figure out what works best with your brand and what format will satisfy your audience.
E-A-T more
E-A-T- stands for Expertise, Authoritativeness, and trustworthiness. It is not an algorithm or an update; it is a principle. The more E-A-T, the higher the search engine ranking you get. E-A-T first appeared in search quality rating guidelines of Google as a critical rating factor for businesses. Let us take a look at the top five things you need to do right now to ensure you provide your readers with the best possible content to E-A-T.
- Be clear regarding your source and credits (authority, trustworthiness)
- Audit and keep everything on your website updated (expertise)
- Try to leverage your content differentiation factor (expertise, authority)
- Aim to improve business transparency using content (trustworthiness)
- Moderate all user-generated content (authority)
Develop a content calendar and stick to it!
Consistency is critical if you wish to stay in the mind of your audience. A thought-out content calendar can help you plan on the type of content you want to produce, the platforms, and the budget you are willing to place behind them. By sticking to your content calendar, you can better manage your time while ensuring no missed opportunities.
Takeaway
The content on your website is the first thing that any potential customer will see and engage with when browsing through your business, so it is critical for you to leave an unforgettable first impression. By crafting a content marketing strategy specially tailored for your business, you can boost site traffic, sales, brand awareness and total number of subscribers efficiently.
