Redefining reach and rentals with a growth surge for a full-service tent and event company
Company Overview
Industry: Event Equipment & Tent Rentals
Business Type: Full-Service Event Equipment & Tent Rental Company
Headquarters: USA
Employee Count: ~70 employees
Services: Tent rentals, dance floors, staging, lighting, décor, full-event setup for weddings, festivals, corporate events
Challenge
Redwood Event Rentals had established a strong local reputation through word-of-mouth and vendor relationships. However, their digital presence was underperforming:
- Limited Organic Reach: The website ranked poorly for high-value local keywords like “tent rental Bend OR” and “event rentals near me,” leading to low organic traffic.
- Underutilized Google Business Profiles: GBP listings were not fully optimized, resulting in weak visibility in local search results and Google Maps.
- Sparse Customer Reviews: A lack of consistent reviews hindered trust and local ranking potential.
- Resource Constraints: The internal team lacked the bandwidth to focus on SEO and GBP optimization, impacting growth opportunities.
Solution
A comprehensive Local SEO and GBP optimization strategy was implemented to enhance online visibility and drive qualified leads:
Google Business Profile Optimization
- Profile Enhancement: Fully optimized GBP listings for Redwood Event Rentals and key service areas, including Redmond, Sunriver, and Sisters. This involved updating business descriptions, adding accurate service categories, and uploading high-quality photos of events and setups.
- Service Area Expansion: Defined and updated service areas to encompass all regions served, ensuring accurate representation in local searches.
- Regular Updates: Maintained consistent updates to business hours, special hours, and seasonal offerings to keep information current and relevant.
Review Acquisition and Management
- Review Strategy: Implemented a systematic approach to encourage satisfied clients to leave reviews on Google, enhancing online reputation.
- Engagement: Actively responded to all reviews, both positive and negative, demonstrating commitment to customer satisfaction and improving local SEO performance.
Local Content Development
- Location-Specific Landing Pages: Created dedicated landing pages for each service area (e.g., “Tent Rentals in Redmond, OR”) optimized for local keywords to improve search engine visibility.
- Educational Blog Posts: Developed content addressing common customer questions and event planning tips, establishing authority and driving organic traffic.
Technical SEO Enhancements
- Website Optimization: Improved site speed, mobile responsiveness, and user experience to enhance rankings and user engagement.
- Structured Data Implementation: Applied LocalBusiness schema markup to service area pages to improve eligibility for rich snippets and local search features.
Performance Tracking and Reporting
- Analytics Setup: Configured Google Analytics and Google Search Console to monitor traffic sources, user behavior, and keyword performance.
- Regular Reporting: Provided monthly reports detailing key performance indicators (KPIs), including organic traffic growth, keyword rankings, and lead generation metrics.
Results Over 12 Months
| Metric | Before | After | % Change |
|---|---|---|---|
| Monthly Organic Sessions | 3,215 | 13,890 | +331% |
| Monthly Leads from Organic Traffic | 98 | 314 | +220% |
| Google Business Profile Views | 1,200 | 4,800 | +300% |
| Google Business Profile Clicks | 150 | 600 | +300% |
| Map Pack Keyword Rankings (Top 3 Positions) | 7 | 22 | +214% |
| Average Google Review Rating | 3.9 | 4.6 | +18% |
| Number of Google Reviews Collected | 45 | 180 | +300% |
Key Takeaways
Local SEO is a Powerful Driver of Targeted Traffic
Prioritizing geo-specific keywords and content allowed Redwood Event Rentals to capture customers actively searching for their services in the area.
Google Business Profile Management Amplifies Local Presence
Optimized and regularly maintained profiles boosted visibility in map packs and local searches, critical for event rental businesses.
Customer Reviews Build Trust and Improve Rankings
Systematic review acquisition and engagement fostered social proof that elevated local search authority.
Localized Content Builds Authority and Engagement
Creating dedicated service area pages and educational blog content addressed specific customer needs, improving relevance and conversion rates.
Technical SEO Enhancements Strengthen User Experience
Faster site performance and schema implementation helped improve rankings and lowered bounce rates.
Data-Driven Reporting Enables Continuous Improvement
Ongoing monitoring ensured that marketing efforts aligned with business goals and adapted as necessary for sustained growth.
