Ecommerce SEO Strategies to Gain Visibility, Traffic, and Revenue

What is SEO for ecommerce?

Ecommerce SEO is the art of optimizing your online store’s web elements to help it appear at the top of search engine result pages (SERPs). The process focuses on improving site speed, keyword targeting, internal linking, product pages, and overall site structure. When done right, SEO for ecommerce can help the company’s offerings reach the customers actively seeking them.

Today, AI (Artificial Intelligence) is also significantly transforming how ecommerce SEO works. It enables smarter keyword insights, automated optimization, and data-driven decisions to help online stores scale much faster.

Forward-thinking ecommerce SEO service providers are also optimizing websites for AI-driven search experiences. They ensure your content is structured appropriately and discoverable through tools like Google’s AI Overviews.

Why is ecommerce SEO important?

Ecommerce stores rely on online visibility to boost their sales. While social media, email, and paid ad campaigns can help attract visitors, organic search remains a powerful channel for capturing intent-driven traffic. Search engines like Google favor sites with features such as high-quality images, transparent pricing, and star ratings. These enhancements bring the right users to your platform and improve your online store’s click-through rate. That’s the potential of SEO for ecommerce stores.

Tools to use for ecommerce SEO

Implementing a strong ecommerce SEO strategy requires the right toolkit. Successful search engine optimization companies usually rely on a blend of free and paid platforms for proper site analysis, audits, and performance monitoring.

Recommendations can include:

• Google Search Console for indexing checks and performance insights
• Google Analytics 4 for user behavior and traffic tracking
• Screaming Frog for technical audits
• Yoast SEO to manage on-page optimization factors
• Google PageSpeed Insights for improving site speed
• Ahrefs for keyword research, competitor review, and backlink analysis

Other helpful platforms include Google Keyword Planner, Moz Pro, and SEMrush. These tools let you fine-tune your campaigns and identify the right growth opportunities for your business. But while free tools are good for getting started, paid options offer more powerful capabilities to fuel your efforts.

How to create an ecommerce SEO strategy?

Looking to build a results-driven ecommerce SEO strategy with technical precision and business insight?

Here are some tips:

• Conduct a full website SEO audit with the tools of your choice.
• Align your SEO goals with your long-term growth objectives.
• Understand customer pain points to deliver on those.
• Define SMART (specific, measurable, actionable, realistic, and timely) SEO goals.
• Configure tracking with Google Analytics 4 or Google Search Console to measure progress.

Once the foundation is set, review your online store page by page and use targeted strategies to boost visibility and improve conversions.

9 useful tips for ecommerce SEO

Kickstart your SEO for ecommerce journey with these practical suggestions:

1. Optimize your product pages

The product pages of your ecommerce store are where actual sales happen. So, each page must be optimized with robust ecommerce SEO practices. You should focus on incorporating relevant, long-tail keywords into the page information and reflect real search intent. A quick example could be targeting “women’s waterproof hiking shoes,” not just “hiking shoes.”

Make sure to also include detailed product descriptions, specifications, and multimedia assets to make your listing easier to find, appealing, and engaging. Remember, your on-page content must be authentic and valuable, not a mere copy/paste or recycled content; otherwise, it can hurt your Google rankings.

If you sell on third-party platforms, expand your strategy to capture additional traffic from these marketplaces as well. This will help drive more customers to your website and increase your rankings.

Prepare for conversational and AI search

Search Generative Experience (SGE) by Google and other AI-powered tools are pushing brands to optimize for conversational searches. Therefore, ecommerce companies must incorporate natural, question-based queries into their content.

For example, you can work around conversational search terms like “Which skincare routine suits oily skin,” “What kind of shoes should I wear on a hike,” or “What’s the best laptop for coders?” This approach helps your ecommerce SEO align with how real-world users search for things online. An experienced ecommerce SEO company can offer more comprehensive SGE optimizations to help you stay ahead of this evolving landscape.

3. Match your content to search intent

Google’s Helpful Content Update, rolled out in 2022, is an ongoing algorithm designed to reward websites that provide reliable, people-first, high-quality content. But it also demotes sites that create a high amount of unhelpful or low-value content just to rank well in search engines.

For ecommerce SEO, this update has a wide impact. So, you should emphasize relevance and quality over quantity. Focus on aligning your content with user intent, not on endlessly publishing irrelevant blog posts or product descriptions.

Each page should be personalized to meet potential buyers at some point in their buying process. For instance, if a user is looking for “best trail running shoes,” they are in research mode. However, if another user is looking up “buy trail running shoes online” or “buy trail running shoes under $60,” they are ready to make the purchase. The idea is to target people who are ready to buy, not top-of-funnel searchers. So, craft your content with intention to improve your visibility, rankings, and conversions, and succeed in the long run.

4. Enhance E-E-A-T

Another essential Google framework to comply with is E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). These are critical guidelines to help businesses like yours excel at building customer confidence and maintaining SEO performance.

The framework assesses the quality and credibility of your content. It must demonstrate proven expertise, firsthand experience, consistency, and accuracy.
So, when doing your ecommerce SEO, never overlook factors such as content quality, technical details, site speed, checkout processes, and more. These elements curate the experiences that can make or break your reputation. A clunky website or unhelpful content can erode customer trust and plummet conversions, whereas a perfected user experience can reflect genuine expertise.

You can also partner with the best ecommerce SEO company, offering a full spectrum of services to significantly boost your brand authority and rankings. They can help improve your site’s on-page, off-page, and technical SEO in accordance with E-E-A-T guidelines.

5. Use HTTPS

Ecommerce search engine optimization and site security go hand in hand. But not many site owners pay much attention to it.

Google favors websites that use HTTPS (HyperText Transfer Protocol Secure) rather than HTTP (HyperText Transfer Protocol). It’s actually an easy step to implement and is non-negotiable for improving your SEO.

Also, since online stores handle a lot of sensitive customer data (including financial information used to make purchases), HTTPS encryption protects transactions and builds buyer trust in so many ways. It indicates your site’s credibility and ensures privacy and integrity, positively impacting your search performance and conversion rate. So, ensuring your site runs on HTTPS is one of the simplest yet most powerful ways to strengthen your ecommerce SEO foundation.

6. Ensure a mobile-friendly design

Today’s website traffic mostly comes from mobile devices. It’s quickly moving from desktops to smartphones. Google understands this transition and prioritizes mobile-first indexing. It ranks websites primarily based on their mobile versions.

If your ecommerce store isn’t optimized for smaller screens, not only are you losing revenue, but also your search engine ranking. Therefore, it is important to adopt a responsive design so your product pages can automatically adjust to different screen sizes. Such an arrangement ensures that your navigation menu, product pages, and checkout process look fantastic and function seamlessly across desktops, smartphones, and tablets. It is a critical part of any ecommerce SEO strategy, and you would want to capitalize on it to thrive in the long run.

7. Speed up page load times

A slow website can be pretty frustrating. It kills the conversation and also your search engine rankings. But chances are, you’d not want that to happen. So, your focus must be on achieving faster page loading times.

Google considers page speed as a critical ranking factor. It is an essential aspect to account for when drafting your ecommerce SEO strategy.

If you want to reduce bounce rate and drive more customers to your site, keep your website pages loading in under 3 seconds. Ideally, get the loading time down to 1-2 seconds. To do that, you can:

• Enable caching for frequently visited pages
• Use modern image formats
• Compress images and other visual assets
• Apply lazy loading of images and videos
• Clean up and minify code
• Reduce unnecessary redirects
• Upgrade your hosting
• Review plugins and third-party integrations, and more

Before going all in on these enhancements, use a tool like Google PageSpeed Insights to get a baseline for your site’s speed. Once you understand key areas for improvement, work on fixing them. Ensure a seamless user experience to keep shoppers engaged with your website for much longer. It improves your search results performance and enhances the overall user experience.

8. Obtain quality backlinks

Backlinks are a powerful ranking factor in an ecommerce company SEO strategy. It is when reputable websites operating in a similar industry reference your products or insights on their platform. But why is this beneficial? Because it indicates to Google the authority and reliability of your online store.

However, it is with strategic outreach and valuable content delivery that you can earn high-quality backlinks. One of the most common ways to do so is to find broken, missing, or outdated links on relevant industry websites and offer your content as a replacement. Contact the site owner, let them know about the issue, and recommend that they fix it with a link to your website. You can also focus on creating helpful guides, interactive tools, and unique studies to obtain backlinks naturally.

Remember that product pages rarely attract backlinks, so to support your efforts, it is important to curate engaging, insightful content that others can link to. It is one of the top strategies to boost your domain authority. When you succeed, the resulting backlinks help you rank much higher in Google search results and get your name out where it matters the most.

9. Use schema markup

Schema markup is the direct line to search engines. It helps Google interpret and display product information more effectively while improving your visibility in search results.

The product schema communicates structured data such as the following:

• Product price
• Product availability
• Customer rating
• Product description
• High-quality images
• Variants available
• Shipping details, etc.

You can also implement the FAQ schema to answer common questions potential buyers ask. These can include topics around shipping, returns, warranty, and anything else relevant to your target market. Structured data and schema markup are powerful ways to enhance your visibility and customer trust while establishing yourself in competitive search results.

Grow your sales with expert-driven ecommerce SEO

If you feel stuck with your current business standing and approaches, invest in data-backed SEO measures and level up your online store. Our team of specialists can offer comprehensive ecommerce SEO services to help increase your online store’s visibility, traffic, and sales. With years of experience, our ecommerce SEO company has helped several businesses outperform competitors, and we can do the same for you. Get in touch with us today to know how we can drive more qualified traffic to your store and strengthen every layer of your SEO strategy.