Whether you are looking for a way to get a marketing strategy off the ground or looking for a different approach towards improving your current marketing plan, joining forces with a professional marketing agency can help you gain a lot of advantages in the field.
A digital marketing company can be the fastest way for your company to achieve your desired results. However, we all know that there is no shortage of digital marketing companies in the market. So how can you select the ideal experts who are better positioned to cater to your needs and wants?
Today we will cover a few essential questions everyone should ask a professional digital marketing agency before hiring them. Based on their answers, you can better judge if your chosen expert will help you and your firm achieve future goals.
Q1) Are they specialists or generalists? Does your digital marketing agency have a specialty?
Professionals who offer a wide array of digital marketing services such as Google Ads, content, SEO, social media, Analytics, Video, etc., can be appealing. Nevertheless, such generalist agencies may turn out to be not “very good” at some of those things. Like the saying, they might be a jack of all trades but a master of none.
Q2) How do you plan on tracking the success of your recommended marketing campaigns? Do you also monitor campaign ROI?
If you are ready to spend money on a professional agency every month, it must be clear what success will look like. Most professional agencies will be happy to share their results with you since it also makes their lives easier.
Q3) What level of service will you receive?
Your chosen professional needs to inform you how much time they will be spending on your account every month, how often you will have meetings, and how quickly they can get urgent work done if required.
Q4) Does your team use detailed web analytics to make decisions? Would you please describe your agency’s process in helping me meet my marketing goals?
If a company uses detailed web analytics to make their marketing decisions, it will give you a better chance of a successful marketing campaign. Professional marketing firms will determine what your target audience is looking for and develop a strategy that can help you achieve your goals faster and more efficiently.
Q5) What are the expected results you aim to accomplish, and within what timeline?
An ideal agency is honest and realistic about everything they can do for you. However, professionals can still give you an idea of what kind of results you can expect for your money and how long you need to wait before seeing results.
Q6) Do they have other clients similar to you?
Knowing if they have ever worked with similar companies is essential because it will indicate any previous experience working in your specific industry. Moreover, you will get a chance to find out what results they deliver when dealing with your industry.
Q7) What do you do with the sales leads that are not on board with your ideas?
Depending on your business type, you need to ask them if they know how they might pitch your product or services to leads that do not seem interested. A capable firm must know how to create hype and increase conversion rates effortlessly.
Q8) What does a partnership look like, to you? What happens if both I and my rival want to get on board with you?
If you and your digital marketing company have a good partnership, you will communicate whatever needs to be done without stress. Also, they must understand how to differentiate you from your competitors and focus on your USP (unique selling point).
Q9) What will they need from you? What are their terms and policies? How much will it cost?
Before you sign the contract, it is crucial to nail down each detail about what they will provide you and what they expect you to bring to the table. Even though there is no wrong or right approach here, it is best to stay clear upfront about terms, policies, cost, etc.
If your chosen agency won’t or can’t answer the questions mentioned above, you need to treat that as a major red flag! However, if they can answer all these questions honestly and to your satisfaction, it is safe for you to expect a fruitful partnership together.
